WJ Technical Day: Scotland
The Brief
WJ Group asked Humanoid to capture event highlights from their first ever regional Innovation Day in Scotland.
The Solution
Humanoid captured the talks and technical demonstrations, combining them with interviews from guests in an event video.
The Result
The video was released through WJ’s social media and on their website, where it continues to raise the Group’s profile.
Humanoid travelled north this month to film one of WJ Group’s signature Innovation Days at the University of Stirling.
The picturesque Airthrey Castle Campus was host to a crowd of highways industry leaders, who travelled from across Scotland to hear from WJ’s team about the latest developments in the sector.
WJ — the UK’s leading road markings contractor, is a new arrival to Scotland, where the winter climate presents unique challenges for road engineers and the industry has historically been a few years behind the southern regions, so the day centred aroun technical innovations and regional expertise.
Humanoid captured talks during the morning with a multi-camera set-up, and filmed interviews with delegates and WJ staff throughout the day against scenic mountainous backdrops.
The afternoon was dedicated to technical demonstrations, and Humanoid’s crew set up multi-angle coverage of the campus road where WJ showed off their latest innovations, including the first ever public demonstration of the Guardian: a semi-automated stud-laying truck that protects road workers from risk of injury. Each demo was captured from the air by our remote aerial video drone, to give a unique perspective on the event.
The day’s highlights were edited together for release on WJ’s social media, where the video publicised WJ’s foray into the Scottish road markings industry and raised the bar for years to come.