Celebrating Air25
The Brief
Midlands Air Ambulance Charity asked Humanoid to produce a short video documentary about their past 25 years of saving lives, to premiere on the anniversary of the first launch.
The Solution
Humanoid interviewed key players in the charity’s history, combining the footage with decades of archive material and an animated timeline to tell the story of the past 25 years.
The Result
There were a few tears at the launch party, where the video received a standing ovation. It has been played at other Air25 events throughout the summer, to a great reception.
Humanoid’s relationship with the Midlands Air Ambulance continued to grow this summer, when the charity commissioned us to produce their 25th anniversary commemorative video.
Air25 celebrates a quarter-century of life-saving missions, and the team at Midlands Air Ambulance arranged a series of high profile events to mark the occasion. They approached Humanoid with a simple brief: to produce a short video about the charity’s history, explaining the significance of the Air25 celebrations.
Humanoid travelled across the Midlands to shoot interviews with long-serving team members, sponsors, fund-raisers, air crew and operators. Filming took place at the Midlands Air Ambulance’s air bases in Strensham and Tatenhill, as well as an interview with the charity’s CEO Hanna Sebright at their headquarters in Stourbridge, and a home visit to one of the service’s first ever rescuees. The crew even stopped by the headquarters of M6toll, one of the charity’s key corporate sponsors, and their official partner for Air25.
Interviewees reflected on the charity’s successes over the years — from the very early days, when a single helicopter would be chained to a tree between flights, to winning the Pride of Britain Award in 2015 for their medics’ heroic rescue of the Alton Towers crash victims.
The interviews were supported with a wealth of footage from as far back as the first ever launch party, dipping into the archives of the BBC and ITV, all tied together with an animated timeline of the key milestones in Midlands Air Ambulance history.
The video was launched at the Air25 Garden Party at Hagley Hall, attended by Her Royal Highness The Countess of Wessex, where it was met with an emotional response.
“The video was played three times during the event to ensure everyone had a chance to see it. There were several people who had tears in their eyes, and it’s been an extremely useful tool at the Garden Party, at staff events and our recent charity ball to highlight what the last 25 years of MAAC has brought to the region”
-Helen Stevens, Communications Manager at Midlands Air Ambulance Charity.
The charity were soon back in touch, approaching Humanoid to produce the next set of nomination videos for their 2016 Annual Recognition Awards.
