Putting together a plan for video production, seems simple enough. However, as with anything, there are things that experts – like ourselves – would include that a business aiming to do the majority of the work themselves, might not. There are several ways to address this, one through a video marketer, two by working with […]
Good means different things to different people. And knowing what you want your video to achieve for your marketing is key to writing a good video brief. A brief can vary in length, but that partly depends on what you want the result to be. If you have a clear objective then a defined, detailed […]
Overlooking video as a marketing tactic in behaviour change campaigns is a common agency trend. Agencies see video as costly and time-consuming compared to the comparative ease of regular social media communications. However, we’d recommend including video in your behaviour change marketing. We are, of course, biased to video but we’ve also helped drive change […]
Before we start on our year in review, we’d like to say a massive thank you to all our network. Whether you’re a client, prospect, supplier or a peer. We might have all thought 2022 would be less turbulent than the last two years and, well, we wouldn’t really like to be the judge of […]
You might have seen on Twitter and LinkedIn that we’ve been running a survey on video marketing. Given the 40% year on year rise in video on YouTube it was a surprise to see that the majority of respondents are producing videos once a quarter or less often. There is still time to add your […]
And, more importantly, how should you use these in 2023? We’re nearing the final quarter of 2022 but there is still time to talk about the video marketing statistics of the year so far. And with an amazing 40% year on year growth of video uploaded to YouTube alone, video marketing is no flash in […]
Marketing? Advertising? Or communications? Visual media, especially that with moving images or graphics is everywhere. On YouTube alone there are 500 hours of video uploaded every minute. The days of only four TV channels or ‘buffer-face’ are long gone. And with that comes opportunity. An opportunity to produce and distribute a video with purpose quickly […]
We’ve got three things to focus on to help increase sales, views, or likes. It is safe to say that video is everywhere these days. Everyone from large corporations to social media influencers to SMEs see the power of video. Whether that’s a TikTok, an Instagram reel, a promotional video or even an informative piece. […]
An effective video marketing strategy is built on consistency. In this months blog, find out why it’s so important to create regular video content.
When choosing who will supply your next video project, there are plenty options available. In this blog we’ll talk you through the pros and cons of each one.
