We’re approaching that time when a lot of us are reviewing budgets ahead of the end of the tax year. And with that, you might be looking at what you need to budget for video. If you’ve never used video before, or it has been a few years since you have, or if you’re looking […]
What’s ‘best university recruitment videos’. We’ve taken three different viewpoints and have them choose their favourite university recruitment video.
Universities are complex organisations with a range of different prospects and customers. The question of how to use video in higher education is one with multiple answers. And if you’re the marketing manager in a university where do you even begin? Review current trends A good place to start is to see what the competition […]
Over 15 years ago, when we first learnt our craft, the notion of filming in a vertical format seemed like nonsense! However, with the shift in audience behaviour and social media consumption, there is a compelling case for integrating vertical video into every video strategy. In some instances, it may even become the driving force […]
The end of year is always a time for reflection. And while we want to reflect on the video trends of this year, we also want to look head at our video predictions for 2024. This time last year, we were asking marketers and business owners their thoughts on video in the workplace. That helped […]
You might have read the title of this post and thought: what is holiday marketing? There is a move (that might have come via the States) to turn holidays into holi-weeks and a holiday marketing season. If you’re currently feeling a little grinch-like that might be a bit much to hear! But as a marketing […]
Putting together a plan for video production, seems simple enough. However, as with anything, there are things that experts – like ourselves – would include that a business aiming to do the majority of the work themselves, might not. There are several ways to address this, one through a video marketer, two by working with […]
Good means different things to different people. And knowing what you want your video to achieve for your marketing is key to writing a good video brief. A brief can vary in length, but that partly depends on what you want the result to be. If you have a clear objective then a defined, detailed […]
Overlooking video as a marketing tactic in behaviour change campaigns is a common agency trend. Agencies see video as costly and time-consuming compared to the comparative ease of regular social media communications. However, we’d recommend including video in your behaviour change marketing. We are, of course, biased to video but we’ve also helped drive change […]
Before we start on our year in review, we’d like to say a massive thank you to all our network. Whether you’re a client, prospect, supplier or a peer. We might have all thought 2022 would be less turbulent than the last two years and, well, we wouldn’t really like to be the judge of […]
