Silver Ion Technology
The Brief
Addmaster asked Humanoid to create a cinematic motion graphic sequence illustrating how their Biomaster silver ion technology kills 99% of bacteria at the microscopic level, compared to traditional methods.
The Solution
We combined 2D and 3D animation techniques to produce an accessible sequence that balances scientific accuracy with striking visuals, simplifying a lengthy biochemistry lecture into a watchable 2-minute demo.
The Result
Addmaster found a host of uses for their new animation: the sales team used it to explain Biomaster to prospective clients, it looped on expo stand displays and even entertained visitors in the waiting room at their headquarters!
Humanoid was commissioned by Addmaster UK, Europe’s Leading supplier of new additive technologies, to produce an animated promotional video for Biomaster, their flagship product range.
The team developed a short 3D animation to demonstrate Biomaster’s silver ion antimicrobial technology in action at the microscopic level. Biomaster’s multiple antimicrobial and antibacterial applications can be integrated into different product lines such as plastics, paper, textiles & paints.
