The “Focuspoint” Series
The Brief
The Mid-Staffs Organ Donation Committee asked Humanoid to shoot a series of eight short interviews with organ donation experts. The videos should be direct, concise and answer specific important questions.
The Solution
We used a two-camera setup to capture the interviews in a studio environment. Each expert’s responses were condensed in the edit to reflect the most crucial points, and subtle animated captions introduced each topic.
The Result
The committee were very satisfied with the series, and released the videos online at intervals, to maximise impact. The full collection was reposted by the NHS’s Deputy Clinical Lead for Donation, to a great reception.
Humanoid produced a series of communication videos for the NHS, highlighting issues surrounding organ donation in the national healthcare community.
Commissioned by the Mid-Staffordshire Organ Donation Committee, the series of studio-based talks aim to raise awareness about the greatest challenges to organ donation and factors affecting the number of available donors.
“Organ donation is inevitably a sensitive issue, but every donor can potentially save another person’s life.
It’s great to be part of a project that crosses organisational boundaries for healthcare professionals and helps raise awareness and understanding, ultimately having a life-changing impact”
—Martyn Lomax, Humanoid’s Managing Director
Each of the eight talks approaches organ donation from a unique standpoint, with experts in the field sharing their perspective and findings. The overall campaign presents a holistic view of the problems faced by the NHS’s organ donation committees and suggests a broad balance of solutions.
Specialist Nurse Charmaine Buss talks about the most successful ways to raise awareness and community support for the cause; Dr Satya Sharma MBE addresses the low donor register numbers in BAME communities; The Rev. John Davis MBE talks about the importance of recognising the contribution made by donors and their families; Specialist Nurse Jillian Kelsall shares her insight on raising the sensitive subject with grieving families; Professor Magi Sque explains her research into the psychology of donation; Michael Amies discusses his personal loss and the success of his youth outreach programme; Specialist Nurse Julia Corfield describes the uniquely sensitive subject of cornea donation; and Dr Dale Gardiner dispels some of the most common organ donation myths.
The results produced certainly have met all the declared expectations and have the merits of reflecting high professional standards in parallel with those of the medical disciplines shared by others.
—Terence Foster, Chairman of the Organ Donation Committee
Explore the links below to watch videos from the “Focuspoint” series.
