FIT Wash Viral

Humanoid has secured its first job this week, producing two short web videos to promote a new food hygiene product: FIT Fruit & Vegetable Wash, released by AddMaster UK.
FIT Wash kills 99.9% of harmful bacteria found on fruit; it is aimed at both home users and the larger food industry. Made with 100% natural ingredients, FIT has been a huge success in the United States, where it is stocked in all big chain hypermarkets, including Wal-Mart.
Addmaster – who own exclusivity to this brand in the UK – commissioned Humanoid to produce clips for a viral marketing campaign to raise awareness of the product and its advantages throughout the UK.
“Supermarket buying offices all loved the product but thought the public were too unaware of bacteria and pesticides on fruit and veg to see the reason for a natural cleaner. We decided we needed a viral to catch people’s eye.”
—Paul Morris, Managing Director at Addmaster UK
Developed with Addmaster’s marketing team, the video plays on the name “FIT” and features an attractive model giving a “product demonstration”. This was an unusual casting session!