Olympic Route Paint
The Brief
Dow Chemical asked Humanoid to provide promotional video footage demonstrating the benefits of their quick-drying FASTRACK paints in use on London 2012’s Olympic Lane.
The Solution
We used a one-camera set-up to stage an in-depth sequence of the paint being applied, and used vehicle-mounted cameras to capture a driver’s-eye-view of FASTRACK paints in action.
The Result
Dow were keen to promote the case study right away, so our footage was shipped overnight to their Michigan HQ, where it was uploaded to social media and used in a presentation.
Humanoid’s video footage headlines a new promotional video for Dow Chemical, showcasing their FASTRACK paint products in use on London 2012’s Olympic Route Network.
Humanoid’s involvement with the WJ Group and the Games Lane made us the perfect choice to capture the paint’s application across London. A combination of jib crane overhead shots, vehicle-mounted timelapses and extreme close-ups were combined to demonstrate the speed of application, durability and reflectivity of the paint.
Dow’s Research and Development teams worked to create an environmentally-friendly waterborne paint that could be applied fast with minimal traffic disruption, was durable on road surfaces during the event and yet still easy to remove once the Games were over. Road marking paints made with Dow’s FASTRACK polymers are also a much safer alternative for the environment and for the road crews applying them.
Humanoid’s footage complements interviews with Dow Coating Materials’ Technical Director Andrew Trapani and Dow’s UK General Manager Keith Wiggins. Douglas Ewing & Wayne Johnston from WJ Group gave the paint their strong backing after putting it to wide use across the Olympic Route Network. The 4-minute case study video was published on Dow’s YouTube channel to visually illustrate how they partnered with WJ to successfully tackle the challenging London 2012 project and offer new sustainable solutions for road marking.
Click the link below to watch Dow Chemical’s promotional video for FASTRACK on the Olympic Route Network.
