Stand Above

Does it seem like every day your competitors are posting new video content? From epic live action promotions to informative explainer videos – you name it, they’ve posted it! So how can you get the upper hand and grow your marketing portfolio?

You might have the best proposition in the world, but if you’re invisible to your prospects, they will go elsewhere.

Our Stand Above solution is designed to help you deliver a year-long video strategy that drives engagement through every stage of the customer journey: from awareness, to consideration, to decision, and retention.

This solution will help you execute a winning annual video campaign that hits your marketing objectives. As an extension of your team, we will work with you to develop consistent content that builds engagement, generates leads and encourages your customers to take action. Whether you’re a team of one or managing the entire marketing department, we want to make your job easier, help you to communicate your brand, and more importantly, make you stand out as the leader in your market.

What you can expect

1x Company Profile Video

Professionally scripted, voice-over or interview driven video to build awareness, introducing your company’s story and values.

1x Awareness Video

A strategically crafted video that makes a big impact. It captures attention and inspire new audiences to engage with your brand.

2x Case Study Videos

Showcase your customer success stories by showing how your product and services are working in the real world.

2x Product or Service Video

Highlight the key features and benefits of your product or service, positioning your business as the solution to your customers problem.

1x Company Culture Video

Showcase your company’s values and atmosphere with a video that highlights team dynamics and behind-the-scenes moments.

12x Social Edits

Ready-to-share short, punchy videos for social platforms, maximising engagement from the main profile video.

1x Photography Session

A dedicated photography session to capture high-quality stills to support your video content plan wider marketing.

Monthly Assets Pack

Each month you will receive a set of stills and short form clips to use across social media and use for future campaigns

DIY Video Workshop

A workshop to equip your team with the skills to create user-generated content to compliment your flagship videos

Video Distribution Strategy

To help you reach your audience, we’ll suggest techniques to launch your video campaign and ensure consistent engagement

How it works

Your success is our mission! We’ll collaborate with you to develop and execute a comprehensive twelve-month video strategy. Our goal is to ensure your brand stands out, driving engagement and delivering consistent results throughout the year.

STRATEGY

Before the cameras roll, we’ll sit down with you to map out an annual video strategy. In this planning phase, we’ll explore your brand, audience, and marketing objectives to ensure the campaign delivers results at every stage of the customer journey. We’ll develop a content plan, outlining the videos needed to target awareness, consideration, decision, and retention phases. (Hero, Hub, Help, Action).

PRODUCTION

To capture all the content for your year-long campaign, we’ll schedule seven days of on-location filming, spread throughout the year. During these shoots, we’ll gather everything needed for your videos, including interviews , footage of your employees, infrastructure, client testimonials, you products or services in action.

As the year progresses, we’ll use this footage to create a variety of videos tailored to each stage of the customer journey. We’ll enhance them with on-brand titles, captions, call-to-actions, and custom graphics or animations, ensuring every video is polished and ready for distribution across multiple platforms for maximum impact.

video trends 2021

SUPPORT

Your video campaign doesn’t end with production. Throughout the year, we’ll offer ongoing strategic support to help you maximize the impact of your video content. We’ll guide you on how to distribute your videos effectively across social media, email, and your website to ensure consistent engagement with your audience. You’ll also receive a content asset pack, including stills and edits that you can repurpose for future campaigns.

In addition, we’ll provide a DIY video workshop to empower your team to create supplementary user-generated content, allowing you to complement your flagship videos with fresh, engaging content that keeps your audience engaged throughout the year.