Your Video Partners

Does it seem like every day your competitors are posting new video content? From epic live action promotions to informative explainer videos – you name it, they’ve posted it! So how can you get the upper hand and grow your marketing portfolio?

You might have the best proposition in the world, but if you’re invisible to your prospects, they will go elsewhere. Sure, you’ve identified that video is an area of growth for your marketing portfolio, but you simply don’t have the time to execute the perfect strategy. That’s where we come in!

This solution will help you execute a winning annual video campaign that hits your marketing objectives. As an extension of your team, we will work with you to develop consistent content that builds engagement, generates leads and encourages your customers to take action. Whether you’re a team of one or managing the entire marketing department, we want to make your job easier, help you to communicate your brand, and more importantly, make you stand out as the leader in your market.

What’s included?

Client Discovery

Tell us about the challenges you face! Once we understand what you want to achieve, we’ll develop a strategy that meets your objectives.

Annual Plan

Before we shout action, we’ll design an annual video content plan that communicates your message and brand values.

One shoot per month

Project managed from start to finish! Our crews will capture campaign assets every month, either on location or at our studio.

Eight Videos +

We’ll produce a minimum of eight videos to help you connect you with your audience and stand above your competition.

Ultimate Assets Pack

Our team will give you everything you need to develop your marketing collateral and optimise your campaign ready for activation.

Activation Guide

To help you reach your audience, we’ll suggest techniques to launch your video campaign to the world.

How it works

Your success is our mission! As your video partners we’ll support you throughout our journey together, to put you head and shoulders above your competition. To do this, we’ll produce and execute a twelve-month plan to make sure the campaign generates maximum engagement.

video strategy

STRATEGY

Before we start rolling cameras, we need to understand your brand and what you want to achieve. Our team will work with you to define your campaign aims, identify your brand archetype and carry out a video audit on your current content. From here we’ll map out a video content strategy that sits alongside your wider marketing plan. The plan will include eight videos that span across the whole buyer’s journey: encouraging awareness, consideration, decision and retention (Hero, Hub, Help, Action).

PRODUCTION

To improve efficiency, our production crew will spend one production day per month capturing all the assets needed to create your campaign: from interviews with management; footage of your employees, infrastructure, client testimonials and products or services in action! To help your budget go further we can provide extra assets, including hi-res stills and social media cut down edits to help you work smarter and build your marketing collateral. If we determine animation is a better solution, we will spend the equivalent amount of time developing the videos in post-production as we would on-location.

video outreach

OUTREACH

To help you launch your video campaign, we’ll provide you with an activation guide, offering a whole host of ideas designed to help you get the most out of your video content. We will also provide you with an assets pack to help you optimise your videos for distribution. This includes titles and keywords, video descriptions, thumbnails, animated titles, captions and various calls to action. To keep everything on track, we’ll host quarterly meetings to discuss how the campaign is performing. At this point we will make any adjustments to the content and update the plan based on the trends and insights you’ve discovered.