Your Content Creators

You’ve just uploaded your brand spanking new video, and you’re eagerly waiting for the phone to start ringing… cue the dust and the tumbleweed. Sound familiar? Many small businesses jump headfirst into video, but get it wrong because they’re missing one key ingredient: strategy.

With so much content out there, if your video lacks purpose, it’s unlikely to break through the noise. If you want to realise the potential of your content and build a deeper emotional connection with your audience, it’s to time think differently.

Our Content Creators solution gives you the tools to build your very own video strategy. A multi-video approach will increase your online presence and help your brand produce powerful content designed to make an impact across the whole buying journey. It will get you thinking strategically about your videos and how to re-purpose assets for other areas of your marketing plan.

What’s included?

Client Discovery

From the start we’ll work with you to define a video strategy and create a plan that helps you achieve your goals.

Multi-video Plan

Before we jump into production, we’ll develop a multi-video plan that’s designed to maintain engagement.

Three Day Shoot

Project managed from start to finish! Our crews will capture footage across three days, either on location or at our studio.

Four Videos

We’ll produce four videos to help you increase your online presence and connect with your audience across the buying journey.

Self-shoot guide

Don’t dismiss DIY videos! We’ll share some tips and tricks to help you create content to keep viewers engaged with your brand.

Basic Assets Pack

Brand consistency builds trust! We’ll provide you with a set of assets including animated titles, captions and various call to actions.

How it works

Failing to plan is planning to fail! As your content creators, we’ll support you to build a winning video strategy. To do this, we’ll produce and execute a multi-video plan that’s memorable, different and stands out.

video strategy

STRATEGY

To help you mastermind your very own plan, we’ll take the time to learn about your organisation through an initial concept meeting. Here, our team will work with you to establish a clear set of goals to ensure that what we create is relevant, engaging and ultimately worthwhile. Based on our discussion, we’ll propose a content plan aligned to your objectives and design four videos that engage with your customers throughout the buying process. The content will span across four phases: awareness, consideration, decision and retention (Hero, Hub, Help and Action), helping you keep a consistent brand personality throughout the campaign.

PRODUCTION

To help increase efficiency, our production crew will spend three days capturing all the assets needed to create your campaign: from interviews with management; footage of your employees, infrastructure, and products or services in action! If we determine animation is a better solution, we will spend the equivalent amount of time developing the videos in post-production as we would on-location.

video outreach

OUTREACH

To ensure you remain engaged with your customers, we’ll support you to build your content hub. To compliment your flagship videos we’ll offer content suggestions and advice on how to activate your video campaign, keeping your audience coming back for more. To help you produce this content, we’ll provide you with a DIY video guide, as well as an assets pack to keep everything consistent.