What is EventCam?
The Brief
The EventCam360 sales team asked Humanoid to create a promotional video for their brand new product, helping people understand what a 360-degree photo booth is, how it works and showing how it can be used, with examples of various applications.
The Solution
We worked with EventCam to break down their key messages into a voiceover. Our video crews shot their product at three sites, including an assembly timelapse and staged shots of the system in use — plus the resulting 360s, viewed on a range of devices.
The Result
EventCam were delighted with the video and have already begun using it to promote their product, with plans to add sections to the edit in future as the service grows. Their USA manufacturer CircleCam also requested to use our timelapses.
Humanoid’s new client EventCam360 offers a first in the UK and Europe: a professional camera rig that repurposes commercially available camera technology into a portable and affordable 3D photo booth.
The rig captures a unique 360-degree image sequence that can be played as a looping video on all devices and easily shared on social media.
Humanoid’s promotional video for the service demonstrates EventCam’s versatility, highlighting the quick setup, ease of operation and range of potential uses. Filming took place at Crewe Hall, Stafford TV Centre and The Horseshoe Pub in Crewe. The video featured a host of volunteer extras (everyone from a wedding party to a football team!) to bring the product demonstrations to life.
The live action footage is supported by timelapse sequences of the EventCam360 booth’s assembly and aerial video of the system in transit, in their branded vehicle.
“EventCam360 is a brand new venture that requires brand awareness to grab the attention of potential customers. We worked closely with the EventCam team to produce a video that showcases the possibilities of the camera rig, which will then be shared via their social media channels.”
—Ant Thane, Humanoid’s Technical Director
