Th!nk Exceptional
The Brief
The WJ Group asked Humanoid to provide event highlights of their annual training day. The video should introduce the new brand, featuring talk highlights and interviews with attendees.
The Solution
We used a 3-camera setup to capture roaming keynote speakers during talks, and shot concise interviews during intervals. The edit summarises key messages from the day.
The Result
The resulting video is a clear summary of the day, combining shots from the event with footage of WJ’s work. The Group used the video to promote their values and publicise the rebrand.
Humanoid’s long-term client WJ hosted a company-wide training day this week to discuss its new brand, ongoing expansion and exceptional business development in safety innovation.
The objective of the day was to showcase to the company’s recent successes and inspire staff from all divisions of the WJ Group to think innovatively.
Humanoid captured event highlights from keynote speakers including the Group’s senior regional and commercial managers, and Professor Damian Hughes: an international speaker and best-selling author who got WJ’s workforce engaged with the new ethos through some unique and entertaining audience participation.
Humanoid played a crucial role in the rebrand, by completely replacing all the logos featured on uniforms, vehicles and buildings throughout WJ’s expansive web video campaign. Other videos including previous event highlights were also played out to round off the day, to a fantastic reception by the staff.
Delegates included a number of leading external industry figures, who also found the day to be enlightening.
“We need the clients, the Highway Agency and critically the workforce to all hear the same messages, and I thought today was a great example of how to do that.”
—Steve Kent: Director, Clwydian Consulting
