The World of Engineering
The Brief
The marketing team at Leek College asked Humanoid to create a video promoting engineering apprenticeships as a valuable career path. The video should educate teens about the diverse opportunities available in the industry and promote the college’s engineering faculty.
The Solution
We knew that teenagers would respond best to young people, so we reached out to several local companies and interviewed a number of their apprentices, as well as college staff. We also captured footage of a wide range of career paths, edited alongside the best of the College’s facilities.
The Result
The video quickly became the flagship promotion for the faculty. Staff believe it persuaded a number of current engineering students to consider studying the field, and the resulting partnership with Goodwin International has launched several graduates’ careers.
In partnership with Leek College, Humanoid has been shooting interviews and supporting footage to give an inside perspective on manufacturing at several Staffordshire engineering companies.
The college commissioned Humanoid as part of their campaign to raise the profile of local engineering.
A number of local firms opened their doors, allowing Humanoid’s camera crew to show business as usual: hundreds of Staffordshire engineers producing an astonishing range of products for international buyers.
Goodwin International champion their apprenticeship scheme, training their own engineers to work on components for military radar arrays and nuclear submarines.
Stoke-based Unilathe engage over 100 employees in machining for the rail, mining and aerospace industries, while Charles Leek & Sons – a business family-run for over a century – produces specialised individual gears for vintage cars. Staffordshire Precision Engineering sell perfectly-balanced roulette wheels to casinos and chemistry equipment to American Ivy League universities. Grenville Engineering’s state-of-the-art laser cuts components for global heavy equipment giant JCB, who invited Humanoid to interview their own apprentices, still studying part-time at Leek College.
“It’s amazing to see the extensive and diverse range of skills demonstrated at locally-based engineering firms. The level of opportunity available to young people in this sector is immense. I hope our video helps to raise awareness of this exciting industry and helps to promote Leek College’s excellent facilities and courses.”
—Martyn Lomax, Managing Director, Humanoid Productions.
Click the link below to watch Leek College’s promotional video about The World of Engineering.
