The “Why Integris?” Series
The Brief
RM Education’s PR agency Voiceboxx asked Humanoid to produce a series of promotional video case studies about the management information system Integris. The videos should feature a number of schools and authorities in natural interviews.
The Solution
We sent a video crew to shoot interviews and supporting footage at a number of schools in districts across the country. Hours of the resulting interviews were edited down to a set of concise videos, each addressing a common query about Integris.
The Result
RM were very impressed by the resulting 34 videos, and have used them to support their sales at trade shows, and online to answer frequently asked questions. This made it possible for RM to reduce their print advertising budget significantly.
Humanoid has recently produced a series of promotional videos for RM Education, in partnership with communications agency Voiceboxx.
The videos focus on RM’s popular management information software Integris: already a vital tool for thousands of schools across the country.
The videos combine authentic client testimonials from schools using the system, input from Local Authority officials, and insights from the team behind the software. Each video addresses a specific, frequently-asked question about the software.
“Voiceboxx had a clear profile of the topics this video campaign needed to address, and we worked with them to ensure we had enough content to make an informative pitch for Integris. Working with that volume of footage gives us the freedom to think constructively in the edit. It made sense to take cues from our interviewees, so the final list of titles is shaped by their responses.”
—Tom Down, Humanoid’s Project Director
Humanoid produced 34 videos in total, covering everything from specific uses for Integris to individual case studies of districts employing the system. 14 full-length interviews were shot, and the team travelled over 800 miles to capture the case studies on location.
Having a strong set of video case studies allows RM to focus a good proportion of their marketing budget on other areas of the company, and the months following the campaign have seen substantial savings in advertising expenses.
