The Biomaster Range
The Brief
Addmaster asked Humanoid to expand their cinematic video campaign with a short sequence to distinguish between their different Biomaster products and how each works to release silver ions, under the microscope.
The Solution
We worked with Addmaster’s product designers to develop a scientifically accurate “look” for each product, then fully 3D-rendered the sequences in a greyscale colour palette, to mimic electron microscopy.
The Result
The completed animations soon became a key part of Addmaster’s sales pitch for Biomaster. It allows their salespeople to give a clear demonstration of how each substrate molecule works.
Humanoid has finished work on the second installment of 3D Biomaster animations commissioned by Addmaster UK.
Addmaster – Europe’s leading supplier of antimicrobial technology – wanted to expand on the previous animation, going into further microscopic detail and demonstrating individual Biomaster products.
Humanoid’s latest animation demonstrates Biomaster’s Titanium Dioxide, Glass and Zeolite Complexes in action at the microscopic level, showing the unique qualities of each masterbatch in cinematic style.
