Staffordshire Cycling Festival
The Brief
Staffordshire Cycling Festival organisers asked Humanoid to provide video coverage of annual races including the British Cycling Elite Road Series, creating a highlights package to promote 2016’s Festival to contestants.
The Solution
Humanoid set up cameras with cranes and slow-motion capabilities at key locations around both Staffordshire circuits. A gyro-stabilised roving handheld camera rig captured the trackside action.
The Result
Footage of the elite men’s race was supplied to producers of the British Cycling coverage on Eurosport HD. The remaining footage was edited with Ride Staffs’ existing promo material to create the festival highlights.
Humanoid’s cameras captured the heat of the action this July as the British Cycling Elite Circuit Racing Series headed to Stafford for the sixth annual Stafford Grand Prix and an action-packed schedule of other cycling events.
A host of bike enthusiasts crowded the closed streets of the town centre to watch as professional racers including Team Wiggins and ONE Pro Cycling went head-to-head for the trophy. Humanoid’s camera crews caught the action from every angle, with a raised scaffold and crane equipment on major turns to capture the passing athletes in slow-motion, as well as a roaming handheld camera unit at the finish line.
The following morning, our crew provided video coverage at Great Haywood’s Shugborough Hall, as enthusiasts took part in a series of events including an early morning sportive and a frantic mountain bike race.
The professionals were out again in force that afternoon, and Humanoid captured video of the remaining races as the Francesco Group Women’s Grand Prix and Stafford Kermesse rounded out the weekend’s excitement.
“One of the perks of working in video production is that it gives you the chance to get involved with projects in areas that interest you. Cycling is one (of many!) hobbies I enjoy, so it’s a real pleasure to be so involved with this year’s Staffordshire Cycling Festival.”
—Ant Thane, Humanoid’s Technical Director
The highlights video edit combines our own footage with the Festival’s promotional animations, and will be used on the Ride Staffs homepage to inspire racers to sign up for next year’s contests.
