Humanoid approached Shropshire, Staffordshire and Cheshire Blood Bikers and offered to produce a video campaign to raise awareness of the charity.
We developed a video campaign strategy and produced a short documentary to tell the story of SSCBB and show the importance of their lifesaving service.
The SSCBB team were really pleased with the results and plan to use the video to introduce presentations at events. The charity plan to use shorter edits to drive future online campaigns.
As part of Humanoid’s tenth anniversary, the team decided to donate an online video marketing campaign to support a local emergency volunteer service and help raise awareness of their important work.
The Shropshire, Staffordshire and Cheshire Blood Bikes (SSCBB) save precious NHS time and money with out-of-hours delivery of blood and other medical items, such as breast milk for premature babies and microbiological samples, using specially-equipped motorbikes.
They operate 24/7, providing emergency transport every night, at weekends and over bank holidays. The SSCBB also transport other urgent items such as patient notes, electronic scan information and even small pieces of urgently needed surgical equipment. They receive no government or lottery funding and are entirely dependent on donations.
“We have been going for ten years now and we wanted to give something back to charity. We have produced videos for various emergency services and NHS Foundation trusts. We’re also passionate about motorbikes, so the SSCBB seemed like a perfect fit.”
–Ant Thane, Humanoid’s Technical Director
The aim of the campaign was to help generate publicity and underline the importance of donations to keep the service operational. Humanoid shot interviews with several volunteers across the region, including a controller, riders and ambassadors. Representatives from the North West Human Milk Bank and University of Birmingham also gave interviews to provide a unique perspective on the vital service.
The campaign consisted of a mini documentary that tells their story – alongside this, a collection of shorter videos have been produced to encourage viewers to engage with the charity across social channels.