RamfoamCare+ Protective Visor
Ramfoam’s PR agency Voiceboxx asked Humanoid to produce a promotional video to showcase the RamfoamCare+ Protective Visor.
Humanoid captured footage of the manufacturing process and filmed an interview with Ramfoam’s International Director.
The content was edited into three videos: a two-minute promo, a guide on how to use the visor, and a manufacturing montage.
Humanoid worked with Voiceboxx Communications to promote a pioneering collection of PPE products for Ramfoam.
As a response to COVID-19 Ramfoam designed a medical grade foam visor for the healthcare market. The purpose of the promotional video was to illustrate the masks wide range of features and benefits, such as its reusability, anti-fog coating and fully recyclable components. It was also important to emphasise the scale of production and underline the products advantages in a COVID secure environment.
Humanoid visited Ramfoam’s dedicated facilities in the heart of the West Midlands to capture key parts of the production process. The team used a combination of equipment, including a glide rail, camera gimbal stabiliser and a compact action camera. Additionally, both external and internal aerial shots were acquired to give an alternative angle of the product moving through the production line. The footage was edited into a short sequence driven by an interview from Ramfoam’s International Director. The video was complimented by graphics and animations and included iconography illustrating various aspects of the visor.
“Ramfoam’s ability to adapt and innovate in the current climate is truly remarkable. With this in mind, we knew it was important to produce an engaging video that not only demonstrated the scale of operations, but also communicated key sales messages to their audience.”
–Martyn Lomax, Humanoid’s Managing Director
A shorter montage showcasing the factory floor was edited to a high impact music track, and a separate instructional video was produced as a guide on how to use the visor. Humanoid has since worked on the wider campaign producing edits for National Recycling Week and a contemporary TikTok style social media video.