Olympic Route Network
The Brief
The WJ Group asked Humanoid to document their installation of the 2012 Olympic Lane in Central London. The top priority was to create a memento of the once-in-a-lifetime contract to share with their staff and partners, while capturing footage of the specialist products and services involved to use for promotion.
The Solution
We used a 2-man crew to ride along with WJ’s technicians for the month, shooting candid blog-style interviews and using our exclusive access to capture an inside perspective of the 2012 preparations. We separately set up polished, corporate shots of key services on location around the capital for marketing use.
The Result
The feature-length documentary was an entertaining souvenir packed with colourful characters and memorable moments. It was screened for WJ staff in cinemas across the country. The promo footage is used across WJ’s video marketing, and their partners 3M and Dow requested their own edits of Humanoid’s footage.
While Olympic fever sweeps the nation, Humanoid have returned from a 4-week shoot in central London to begin post-production on the WJ ORN Video Blog.
Commissioned by the WJ Group, the film follows Transport for London’s massive operation to re-route traffic through 30 miles of London’s road network.
WJ, the UK’s biggest temporary markings specialist, were assigned to make 8000 modifications across the capital, and Humanoid shadowed crews and supervisors as they worked against torrential rain, public opinion and red tape to meet the ambitious deadline.
The documentary provides a unique perspective on the games lane – Humanoid’s 2-man crew travelled light, using a mobile camera and lighting setup to shoot inside moving vehicles, on active roads and inside Transport for London’s operations centre, capturing events as they unfolded in a raw, fly-on-the-wall style.
“Following the WJ road crews around with a camera has been a mad experience. The job was a huge undertaking for WJ and its was great to see the sheer drive and determination to get the job completed on time, to budget and to a high standard. The unrivalled banter from the lads throughout should make for an interesting viewing experience!”
—Martyn Lomax, Humanoid’ Managing Director
The film will premiere at a private screening for insiders involved with the Olympic Route Network project, before a wider release.
Click the link below to watch a trailer for the WJ Olympic Video Blog.
