MAAC Virtual Open Days
The Brief
Midlands Air Ambulance Charity commissioned Humanoid to produce two virtual open day films to raise awareness during the pandemic.
The Solution
The team captured interviews and supporting footage across two airbases. The content was edited together into a suite of videos for social media.
The Result
The videos received amazing feedback and the charity saw an increase in web page hits and engagement across social channels.
Last month Humanoid worked with Midlands Air Ambulance Charity to develop an alternative approach to their airbase open days.
COVID-19 forced Midlands Air Ambulance Charity to cancel their annual open day events. As a response Humanoid was asked to create two virtual open day films for both Tatenhill and Strensham Airbases. The footage would also be used by the charity’s corporate and community teams in future pitches and presentations.
To remain COVID compliant Humanoid scaled down its on-location crew, working closely with the charity’s marketing team to coordinate the shoot. Equipped with a pre-defined shot list, the team spent two days on site filming several staged scenarios. This included a tour of each airbase, aircraft, rapid response vehicle, and a short aircrew demonstration. The footage was used to produce two overarching videos for both airbases, and multiple shorter edits focused on specific tours. Each video included interviews with key crew members, supplementary footage, and a call to action to encourage donations.
Once finalised the videos were posted across the charity’s social media channels to coincide with the date of the actual events. Since posting total page views have risen by 128% and overall page likes have increased by 65% week on week. The charity received 420 dedicated web page hits about the open day, and the Tatenhill video reached over 108,000. MAAC’s senior leadership team and trustees commented on the quality of the videos and were impressed with the results.
“The airbase open days provide much needed awareness and donations to help keep the service running. Although not quite the same, a virtual video tour was the perfect way to keep engagement with their audience online during these restricted times. It’s always a joy to film with the air crew members, even if the rapidly changing weather conditions made shooting the footage challenging!”
–Anthony Thane, Humanoid’s Technical Director
In addition to this set of videos Humanoid has supported MAAC by creating a wide range of content throughout the first phase of the pandemic. The team has produced a virtual rideout video for Bike 4 Life, a COVID response montage for an award entry, and a short impact video using previously shot footage.
