Midlands Air Ambulance Awards
The Brief
Midlands Air Ambulance Charity asked Humanoid to create the first ever video nominee profiles for the Recognition Awards at their annual Charity Ball.
The Solution
We created a set of videos with interviewees championing the story of each category’s award-winner in the traditional celebratory awards-night style.
The Result
Every category winner was celebrated with a standing ovation from the crowd of 500 guests and the evening raised a record-breaking 105,000.
Humanoid’s videos took pride of place at Midlands Air Ambulance Charity’s glittering annual Recognition Awards Charity Ball prize-giving. Specifically produced to personally honour the winner in each category, the eight short video clips made a special night even more memorable.
Midlands Air Ambulance holds their Awards Ceremony every year to help raise the essential funds needed to support their operation. Attended by nominees, celebrity guests and corporate sponsors, the black-tie night is a celebration of the charity, its mission and the huge community who support it.
After Humanoid’s own fundraiser for Midlands Air Ambulance, the charity commissioned us to produce a series of short videos, punctuating the evening’s awards with the background stories and accomplishments of each nominee.
Our camera crew traveled between Midlands Air Ambulance’s airfield base and headquarters to capture interviews on a range of topics — from extreme fundraising, to the sensitive subject of a lost loved one.
A summary of each was edited with photos of the nominees, and each story set to an appropriate, carefully-selected music track. Each video was bookended with specially-created motion graphic titles, to add to the “Awards Night” atmosphere.
The availability of interviewees meant that the video turnaround deadline was tight, and the team delivered each clip ahead of schedule for the 10th July Ball, where they were screened at Edgbaston Stadium, in front of 500 audience members.
“It’s great to be involved in such a worthy cause. Midlands Air Ambulance Charity does amazing work, and the stories we heard about the nominees were extraordinary — their recognition was well-deserved. It’s great that the organisers seized on the emotional impact of video to stir up such a fantastic response for the winners.”
—Ant Thane, Humanoid’s Technical Director
The videos prompted an outpouring of celebration for the prizewinners, with every category receiving a standing ovation for the first time in Midlands Air Ambulance history. The night raised a record-breaking £105,011 in donations — enough to fund another 42 life-saving missions.
“At Midlands Air Ambulance Charity we are keen to demonstrate how the public’s generosity helps fund our vitally important life saving work, and video content is an ideal platform. The team at Humanoid assisted us with nomination videos for our annual Recognition Awards and Charity Ball, held in July.
“The evening went exceptionally well, we raised £25,000 more than the previous year. The films were excellent and a great addition to the night – they really told the story of why each person was selected to win. We are certainly going to work with Humanoid again.”
—Helen Stevens, Communications Manager at MAA
Explore the links below to watch Humanoid’s nominee videos for Midlands Air Ambulance Charity’s Recognition Awards.
