Meet the Addmaster Range
The Brief
Addmaster asked Humanoid to bring to life two of their print sales infographics for products Verimaster and Scentmaster, providing an easy-to-follow web video introduction to each range.
The Solution
Working within Addmaster’s established brand guidelines, we animated two short sequences that clearly followed the flow of each diagram and illustrated the product ranges’ benefits.
The Result
Addmaster quickly saw results with positive feedback and enquiries. A number of Addmaster’s clients contacted Humanoid about similar intro videos for their own sites.
Humanoid built on the success of Addmaster’s Campylobacter animation by producing two short motion graphic sequences for their other leading product ranges.
Alongside Addmaster’s flagship Biomaster antimicrobial additives are the Verimaster security system and Scentmaster aromatic compounds. Addmaster were impressed by the success of their Campylobacter awareness campaign and briefed Humanoid to expand their web video content by converting the still print infographics from their sales literature into dynamic introductions to each product, suitable for web and trade shows.
“Addmaster have a well-established visual brand based on a motif of interlinked droplets, and the source material they sent us reflected that.
“They wanted the flow of information to mirror the flow of that liquid, so we spent time experimenting with the speed and viscosity of motion to find something that felt right.”
—Tom Down, Humanoid’s Project Director
The finished clips were published on Addmaster’s website and drew compliments almost immediately with more than one of their clients enquiring about similar videos for their own product ranges. Addmaster are preparing to continue their video campaign for Biomaster with another Humanoid production due for release next month. Watch this space!
