It’s behind you! We help close pantomime season with a live stream
You might have put the festive season well and truly to rest but local pantomime productions have still been taking place over January. We’ve been proud to help Rainbow Pantomimes with their production of Sleeping Beauty and a live stream.
Rainbow Pantomimes is a Midlands based theatre group. Since 1982 they have hosted one production each festive season. Their aim is to encourage adults and young people to perform on stage or understand all elements of production. Humanoid has donated their time to the organisation to help them achieve this aim since 2010.
Once upon a time we focused on an integrated video marketing campaign
As part of the pro bono help we provide, we developed an integrated video marketing campaign for Rainbow Pantomimes. The strategy’s aim focused on capturing as much content as possible for easy, effective marketing from September to January.
An assets day can deliver a huge strategic advantage for any organisation. For Rainbow Pantomimes, with prior planning, we were able to introduce a pop up green screen element for effective ‘cutting out’ for static visual marketing such as posters, leaflets and social media graphics.
Logistically it can be a challenge to bring a large group of people together in one place. But incorporating an assets day into a team meeting or away day or even a pantomime rehearsal can result in a vast amount of video being captured. This approach allowed us to bring together all cast members and take a series of still photos alongside footage in various scenes and poses.
Assembling the cast
An assets day is always structured with an aim in mind, from a series of sales funnel videos to multiple talking heads. Or in this case, it was to capture extensive footage that could be split into shorter snippets. Instead of one promo video, we took a modular approach. We created a promo video with all cast members interacting with the Sleeping Beauty logo. But we were also able to produce multiple other videos. From one filming day, we were able to create:
- A promotional video
- Multiple Instagram reels
- Multiple static social media graphics
- A5 posters
- Banner stands
- Outdoor advertising
- Performance programme
Waiting in the wings for the live stream
During the production run, we delivered a live streaming event for Rainbow Pantomimes. The stream was predominantly used to reach a number of local care homes as well as for family members unable to attend in person. A three camera set-up was used in the theatre and combined with an ATEM mini to broadcast to the online audience. This was a simple yet effective way for Rainbow Pantomimes to extend their reach, raise awareness and give something back through streaming to local care homes.
And they all lived happily ever after
We’re pleased to say that Rainbow Pantomimes sold out the majority of their performances. And their live stream is currently being distributed as a keep-sake for all performers. Humanoid will continue to donate our time to their next production later in 2024.
Each year, we look at how we can support local organisations and charities. We also have a network of photographers, social media specialists and marketers where we can refer charities too for additional support. Please contact email@example.com for more information.