Medtrade approached Humanoid to produce a fully animated promotional video showcasing Foxseal Vented. The aim of the video was to make it easier for customers to understand the product and show how it compares to competitor brands.
The main challenge was working out how to clearly visualise the product. Foxseal Vented is the next generation of chest seal. The system allows for 512 possible pathways for the air to escape, but prospective customers struggled to understand the benefits of the unique design when presented with written copy and diagrams alone. The solution was to use a combination of 3D product visualisation and 2D motion graphics to illustrate the product in action.
To ensure brand consistency, we followed the same pre-established look used across the previous Celox videos. The final video was narrated by a transatlantic voiceover artist, and included a 3D human torso, full screen graphics and a selection of stylised lithograph-style illustrations.