Average Speed Camera System
The Brief
WJ Group and 3M asked Humanoid to produce a promotional video for their Average Speed Camera System, suitable for both web and trade shows. It was important to demonstrate the benefits, showcase the technology and capture the ease of installation.
The Solution
We shot live action video of the installation using a combination of aerial videography, timelapse photography and real-time footage. 3M’s technical schematics were animated in 3D and accompanied by stylised motion graphics to illustrate the system’s key benefits.
The Result
The video was met with a great reception – it has been featured on several industry websites and shared with over 2500 of WJ’s professional contacts. It represented both WJ and 3M at trade show exhibitions across the country, and is now the primary sales tool for the product.
Humanoid returned to the highways this month, producing a promotional video for the new Average Speed Camera System being offered by WJ Group and 3M.
WJ – the UK’s leading road marking specialist – partnered with American manufacturing giant 3M to deliver an ASCS suitable for highways, urban environments and temporary traffic management. Having benefitted from an extensive video marketing campaign by Humanoid already, WJ commissioned us to deliver a video advertising the launch of their product, explaining its advantages over traditional systems and emphasising the expertise underlying its design, fitting and maintenance.
It was crucial to communicate the bottom line: an ASCS can save lives, time and money. Two versions of the video were required: one 100% visual, that could loop silently on a trade show display; the other driven by a voiceover, for web.
“The ASCS combines manual installation with advanced software. It was clear that we’d need a range of live action video production and animation techniques to demonstrate every aspect of the product visually.”
–Tom Down, Humanoid’s Project Director
The shoot took place during an overnight installation on the M65. Humanoid’s video crew used telephoto lenses trained on the operator and robotically-controlled tracking to capture motion timelapse footage of the system’s construction, while the remote aerial unit used our camera drone to shoot footage of the motorway from high overhead. The video was edited together in sequence, with captions added for the trade show version.
In post-production, 3M’s design schematics were animated, textured, lit and rendered for a photorealistic finish with our 3D animation tools. In combination with motion graphics, the animated section explains the workings of the cameras, the risks associated with spot speed cameras and the potential impact of the new system.
The trade show edit made its debut at RoadExpo Scotland, with the web edition launching as part of a press release to WJ’s traffic industry network.
