Goodwin International asked Humanoid to produce a video to attract young people to their apprenticeship scheme. The video should introduce the firm and give a taste of the careers open to young engineers.
We sent two camera crews to capture footage of the factory in action and shot an interview with the head of apprenticeships at Goodwin. The edit combines the footage with a voiceover and motion graphic elements.
Goodwin were very pleased with the video and it fronts their apprenticeship recruitment programme, which continues to grow. A number of new young engineers have since started a career in engineering at Goodwin.
Having played an integral role in the ‘World of Engineering’ video, Goodwin International were eager to advertise their own apprenticeship scheme through video.
Goodwin follow a “back to basics” approach, training their apprentices in every aspect of manual machining, to lay the groundwork for a lifelong career in engineering. Humanoid worked closely with Apprentice Manager David Frost, filming training in the workshop and interviewing his team about their experience at Goodwin and why the old-fashioned techniques are as important as ever.
Humanoid’s cameras also captured activity around the factory, including the manufacture of huge pumps and valves for industry and the end-to-end production of jeweller’s casting wax.