Wallop Zones
The Brief
Activate Sport asked Humanoid to produce a short pitch video supporting cricketer Michael Vaughan’s Wallop Zones campaign for accessible children’s cricket.
The Solution
Humanoid travelled to Old Trafford Cricket Ground to shoot a piece to camera with Michael, and edited the video together using footage of Activate Sport’s cricket workshops.
The Result
The video forms a key part of Michael Vaughan’s fundraising campaign, and Wallop Zones is planned for launch across the UK in 2017, bringing cricket to inner-city children.
Humanoid joined forces with a sporting legend this week, shooting with ex-England Cricket Captain Michael Vaughan OBE at Emirates Old Trafford Cricket Ground.
Humanoid’s Stafford neighbours Activate Sport are the leading provider of active childcare in the UK, and are working with Michael Vaughan to develop a range of affordable cricket kit and cheaper cricket coaching workshops for disadvantaged children in urban areas.
“I care about the game, and I desperately need all kids to be given that opportunity to play cricket. That’s what Wallop Zones is all about: making cricket accessible and available.”
—Michael Vaughan, Founder of Wallop Zones
The Activate Sport team includes the former Lancashire Country Cricket pro Luke Sutton, who joined Humanoid and Michael at his home club for the shoot. A series of messages to camera were recorded around the ground: on the oval, in the Pavilion Stand’s executive box, and even out in the car park — as Michael says, you can play cricket anywhere!
Humanoid’s video crew used a handheld gyroscopic rig to stabilise the camera for an ambitious pitchside walk-and-talk sequence. The resulting footage was edited together with archive video from Activate Sport’s workshops, and the Wallop Zones brand logo animated.
“Cricket’s often seen as a sport for the privileged kids who can access a ground and afford the expensive kit. It’s exciting to see what Wallop Zones can achieve in the next few years — no doubt a few up-and-comers will make a start here!”
—Anthony Thane, Humanoid’s Technical Director
The promotional video fronts Michael Vaughan’s fundraising campaign for the Wallop Zones workshops, which will be set up across the UK in 2017.
