At the start of 2024, we took a look at our video predictions for this 12 months. Now we’re nearly halfway through the year, we wanted to see if there was an increase in these trends or if something else had crept in. A re-cap of our predictions for video in 2024 In January, we […]
Universities are complex organisations with a range of different prospects and customers. The question of how to use video in higher education is one with multiple answers. And if you’re the marketing manager in a university where do you even begin? Review current trends A good place to start is to see what the competition […]
Over 15 years ago, when we first learnt our craft, the notion of filming in a vertical format seemed like nonsense! However, with the shift in audience behaviour and social media consumption, there is a compelling case for integrating vertical video into every video strategy. In some instances, it may even become the driving force […]
The end of year is always a time for reflection. And while we want to reflect on the video trends of this year, we also want to look head at our video predictions for 2024. This time last year, we were asking marketers and business owners their thoughts on video in the workplace. That helped […]
Overlooking video as a marketing tactic in behaviour change campaigns is a common agency trend. Agencies see video as costly and time-consuming compared to the comparative ease of regular social media communications. However, we’d recommend including video in your behaviour change marketing. We are, of course, biased to video but we’ve also helped drive change […]
We’ve got three things to focus on to help increase sales, views, or likes. It is safe to say that video is everywhere these days. Everyone from large corporations to social media influencers to SMEs see the power of video. Whether that’s a TikTok, an Instagram reel, a promotional video or even an informative piece. […]